DigitalFilipino E-commerce Summit (Cebu)
March 23, 2013 8AM - 5PM
Diamond Suites & Residences,
8 Apitong corner Escario Street, Cebu City
After the success of the Digital Influencers Summit and E-commerce Bootcamp Face to Face Session in Cebu, we are happy to announce the first DigitalFilipino E-commerce Summit in the Queen City of the South – Cebu.
In this intensive 1-day educational event on e-commerce strategies, you will learn how the e-commerce in the Philippines is growing, develop, and measure your existing e-commerce business, know the latest on e-commerce marketing for this 2013, build your online identity and a lot more.
You can expect a highly interactive session with the e-commerce players and industry practitioners.
Conference Program
I. State of E-Commerce and Digital Marketing in the Philippines
A presentation on how e-commerce and digital marketing is growing in the Philippines.
II. Developing an E-Commerce Measurement Framework
(Speaker: Dr. Nick Fontanilla, Market Research Analyst)
One of the challenges we have in the e-commerce industry is the lack of accurate data that properly represents the growth of our sector. There is also a debate on whether e-commerce sales generated by traditional businesses like airlines and hotels will need to be considered in measuring and reporting our country’s e-commerce growth.
Dr. Nick Fontanilla will present an e-commerce measurement framework that DigitalFilipino shall support and encourage industry players, Internet citizens to contribute. All with the end objective of presenting an accurate picture on the growth of e-commerce in our country.
III. Lessons in E-Commerce Marketing: What will work in 2013?
Speaker: Mannix Pabalan, Digital Strategist, Hashtag Digital, Inc.
With a growing number of online marketing initiatives from e-commerce sites and traditional brands campaigning online, getting your message across to your target audience becomes more difficult than ever. Mannix, with his experience in helping dotcoms in their early days such as AyosDito and Lazada, shall give practical pointers on what e-commerce marketing techniques can work this 2013.
Mannix Pabalan is a digital strategist. He just started Hashtag Digital Inc. switching from the dotcom start-up world to running his own digital agency business. A furious digital strategist, Mannix will share “challenger” approaches that can get an online or offline business be noticed.
IV. Freelancers Thriving: Online Jobs Growth
Speaker: Chris Ducker, Digital Entrepreneur VirtualStaffFinder.com
A growing number of Filipinos are now working from home doing projects for various companies and individuals internationally. Chris Ducker, will share his experience and insight in this regard. He will also give practical suggestions on how Filipinos can compete more effectively in getting job online.
Chris Ducker has been in the Online Jobs Industry for many years now. He has helped multiple clients with their needs on finding people that can serve their requirements. In the process, he has given numerous virtual work opportunities to Filipinos.
V. E-Commerce Movers and Shakers, Business, Search, and Social Models for 2013
Speaker: Janette Toral, Site Owner, DigitalFilipino.com
For e-commerce to thrive further in the Philippines, we need new business models. Janette Toral will share who are the players influencing the developments in this space. She will also discuss global e-commerce developments the audience can take inspiration and insights from – as all industry players are expected to take 2013 fiercely striving for market domination.
Janette Toral is an e-commerce and social media specialist. She is the site owner of DigitalFilipino.com.
VI. Lessons Learned in Running an Online Store
VII. Lessons Learned in Building an Online Identity
VIII. E-Commerce and Customer Service: Meeting the Multi-Channel Demand
IX. Getting your Start-Up Running and Attractive to Investors
X. E-Commerce and Logistics: Will We Improve this 2013
XI. Lessons Learned in the Special and Daily Deals Market
XII. DigitalFilipino E-Commerce Boot Camp Project Presentations – Pitching Session
FEE:
The regular fee is One thousand five hundred pesos (P1500) inclusive of lunch, conference shirt, and kit. However, we offer
early bird rate of P1000 is given for payments received on or before March 13, 2013.
Club members will also get access to our live-stream as the summit happens in different parts of the country (password-protected) this 2013. However, this is also subject to bandwidth quality availability at various summit destinations.
Free conference pass to DigitalFilipino Club members:
* Corporate members (3 representatives)
* SME members (2 representative)
* Individual members (can attend but slot is not transferable)
Register today to confirm your seat(s)!
Cebu e-Commerce Summit - March 23, 2013 | 4th DigitalFilipino E-Commerce Summit 2013
Should you have any questions, feel free to contact Fleire Castro (0918.265.6696) or Kareen Satorre (0922.723.7184).
We hope to see you at the first e-commerce summit in our city!
Regards,
Fleire Castro
First E-commerce Summit in Cebu on March 23, 2013 at Diamond Suites and Residences
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