Levis pocket the iPod
Correspondents in Los Angeles
DENIM giant Levi Strauss has designed jeans compatible with the iPod music player.
The Levi's RedWire DLX Jeans for men and women, which will be available this northern autumn, also have a built-in docking cradle for the iPod and retractable headphones. Pricing was not immediately available.
Apple's iPod is the No. 1 digital music player. The company attributed a 63 per cent jump in holiday quarter sales in part to the iPod's popularity and said 42 million of the devices have been sold to date.
Levis is not the first company to feature iPod-friendly apparel, although it may be the first to make iPod-compatible jeans.
Haute couture fashion houses began featuring pricey iPod carrying cases after the device's 2001 launch, while outdoor company Burton Snowboards unveiled what it called the first iPod-compatible waterproof snowboarding jacket in 2003.
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Levis pocket the iPod
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